Acura is the blissful luxury vehicle marque of Japanese automaker Honda. The brand premiered in america and Canada in March 1986, marketing luxury, performance, and high-performance vehicles. It had been presented to Hong Kong in 1991, Mexico in 2004, China in 2006, Russia in 2014 and Kuwait in 2015. Honda’s intend to expose Acura to japan local market (JDM) in 2008 was postponed, due to monetary reasons, and withheld therefore of the 2008 financial crisis later.
Acura retains the distinction to be the first Japanese motor vehicle luxury brand. The creation of Acura coincided with the benefits of a JDM Honda dealership sales route, called Honda Clio, which sold luxury vehicles, getting started with recently set up Honda Verno, accompanied by Honda Primo the next 12 months. In its first couple of years of lifetime, Acura was among the list of best-selling luxury marques in america. Though sales were down in the mid-to-late 1990s, a revival was experienced by the brand in the first 2000s, due to severe redesigns and the introductions of new models.
In the overdue 1980s, the success of the business’s first flagship vehicle, the Story, motivated fellow Japanese automakers Nissan and Toyota to unveiling their own luxury brands, Infiniti and lexus, respectively. The 1990 introduction of the NSX, a mid-engine amazing sports vehicle, offered a trusted and practical option to exotic European athletics cars and released Honda’s VTEC variable valve timing system to the UNITED STATES market. The 1993 Tale coup? highlighted Honda’s first use of an six-speed manual transmitting, mated to a sort II engine motor. In the overdue 1990s, Acura produced a sort R version of its small Integra coup?, which included a lower life expectancy curb weight, a stiffer and lower suspension system, and a high-output VTEC engine unit.
In the first 2000s, Acura unveiled new models, like the company’s first all-original SUV, the MDX, and two models which substituted the Integra coup? and sedan, the TSX and RSX, respectively. Type-S types of the RSX, CL, and TL were put into the brand’s lineup throughout that 10 years. Acura’s 2005 RL flagship presented SH-AWD, a torque-vectoring all-wheel drive system. The 2007 RDX, a crossover SUV, included the first UNITED STATES use of your turbocharged Honda engine motor. Within the 2010s, Acura debuted more new models, like the ILX, TLX, and RLX, the last mentioned of which presented Acura’s Jewel Eyes LED headlights. Another generation NSX premiered in 2015 and includes a twin-turbocharged mid-engine, a nine-speed dual-clutch transmitting, and Sport Cross SH-AWD.
The Acura brand, launched in 1990 for the 1991 model 12 months, is a stylized “A” (for Acura) that can even be interpreted as a skewed “H” (for Honda). The emblem that was formerly authorized without agreement by Soichiro Honda didn’t support the small horizontal club joining both vertical pillars–thus, it didn’t form the notice “H”. Soichiro Honda purchased Acura ILX Type S the 5,000 badges already produced to be damaged, including prying off of the emblems put on 309 automobiles already (US-spec Integra, Story, and NSX models).
Acura started a link with Marvel Entertainment this year 2010, after release of the film Flat iron Man 2, which presented a ZDX following the ending credits. On 20 April, 2011, Acura and Marvel released a promotional plan, making Acura the state make of Marvel’s imaginary S.H.I.E.L.D. corporation. thereafter Soon, several Acura models–such as the Acura ILX MDX, ZDX, RL, and TL–appeared in the motion pictures Thor and Captain America: The First Avenger. Inside the 2012 film, The Avengers, Flat iron Man (enjoyed by Robert Downey, Jr.) drove an unique sportscar by Acura, made designed for the film, as opposed to the Audi R8 he drove recently. It had been rumored that the automobile spotted during filming was an idea for the next generation NSX, however, a different-looking 2012 Acura NSX Concept was unveiled at the UNITED STATES International Auto Show, on 9 January, 2012.
From 1995 to 2007, Acura sponsored two WTA Travel tennis competitions, both called the Acura Common. In 2012, Acura was the presenting sponsor and recognized vehicle of the Sundance Film Event. Acura also offers a ‘Freedom Program’ that ensures individuals who are handicapped are safe in their vehicles. The program offers cash reimbursement towards the expense of adaptive equipment for disabled drivers.